Archive for September 20, 2017

When Your Dream is Bigger than your Budget

Posted in Uncategorized on September 20, 2017 by Kate Jack

A great article on a very important issue.

Tricia Drammeh

I’m sure you’ve heard the old adage, “It takes money to make money.” This is true even in publishing – maybe especially in publishing. This post isn’t going to harp on the recent scandal involving the YA author who bulk-purchased her book in order to inflate sales numbers. Nope. This is about the cost of marketing and the never-ending pressure on authors to spend more and do more.

Any author out there will tell you marketing is one of the most challenging aspects of being an author. It’s hard to get your book in front of readers, and in most cases, word of mouth is not enough. I once had a book hit #98 (paid!!!) in a very competitive Amazon category. It was an amazing day! And, I hadn’t spent a single penny in advertising! But, in most cases, rising to the top of a any list, especially a bestseller…

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