Do you ever feel invisible?
Do you ever feel that no one can see or hear you? That no one can even sense your presence? That’s how I feel when I’m trying to market my books, and I’m not alone. There are millions, perhaps even billions of us, all clamouring for attention in a very crowded marketplace.
Does that mean we should give up? No, of course not. We believe passionately in our work and should therefore try to give it the best chance we can to get it out there. That said, how? Of course there’s the usual social media outlets, such as Facebook, with its various groups, pages and timelines. But most of the groups consist of fellow writers, who on the whole are, naturally, only interested in promoting their own work. How many times have you seen a post about someones else’s book on their timeline, and just scrolled past it? Then there’s the “like for like” events, which help get your Facebook page some exposure. These are always plagued by people who post their pages, then bugger off, having no intention of returning any likes received. Worse still, there’s the scumbags who like a page, and once it’s reciprocated, unlike those they’ve lured into boosting their page. Why do people do this? My guess is their self-centred ingrates.
Twitter seems to have a greater reach, but you have to be prepared to spend an awful lot of time retweeting other members posts, in the hope they’ll retweet yours. Then there’s the drawback of following someone, who then messages you offering to “sell” you 10,000 tweeters, or asks you to like their Facebook page, without even having the courtesy to follow you back. Okay, if you don’t ask,you don’t get, but asking someone to do you a favour, with no intention of returning it, is just not on.
For example, I had a message from one member thanking me for following them, which to be fair, they’d reciprocated. The sting in the tail, however, was that they asked me to read their book. I was quite happy to do this and messaged them back, suggesting we do a read swap; fair enough? I’ve not heard from them since.
So, the moral of this tale is remember you’re not the only one trying to get noticed. Don’t be insular, be prepared to carry out read swaps, return tweets and likes, and you never know, it might just pay off.
This entry was posted on October 18, 2014 at 7:48 am and is filed under General with tags facebook, insurlar, invisible, marketing, read swaps, share the love, twitter Follow @kateannejack. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.